Adventures In Content & Ideas

Outgoing Thoughts On An Incoming World


An Agile Heart is a Corporate Asset – Why Empathy is an Easy Sell

  Recently I read an excellent overview of what’s required from a content professional, and how problematic it is to locate all these skills in a single individual. In part this difficulty is a natural consequence of the current employment landscape, and those active fault-lines which lie directly underneath. Just as we’re seeing the bundling and unbundling of products at… Read more →


Content Alchemy – Data, Narrative, Intelligence

    It surprises me how often Content is treated as an indivisible thing, instead of a spectrum of values and forms, although this probably has more to do with time constraints and the number of available characters (Hello Twitter) than any fundamental oversight. Nonetheless, it’s a crucial distinction and there’s great value to be had in recognizing its specific… Read more →


Mommy, What Did You Do in the Content Wars?

  Like most people, I’m a sucker for a tagline which strikes me as incorrect, and waste no time in clicking my mouse button to see how this wrongheadedness plays out in full.  To which end, I wasn’t disappointed by a recent article in UX Magazine and found myself clocking up several points of disagreement as I read down the… Read more →


The Trash Vortex of Content – On Google Panda & Textual Pong

  It’s not difficult to understand the panic caused by Panda 4.0 as its implications roll into view, and it takes out whole swathes of content from the upper echelons of Google’s rankings with the kind of brutal sideswipe more readily associated with a grizzly bear. And yet, for all the legitimate concerns and cries of pain, as a clean-up… Read more →