Adventures In Content & Ideas

Outgoing Thoughts On An Incoming World


An Agile Heart is a Corporate Asset

  Recently I read an excellent overview of what’s required from a content professional today, and how problematic it is to locate all these skills in a single individual. In part this is a natural consequence of the current employment landscape, and those active fault-lines which lie directly underneath it. Just as we’re seeing the bundling and unbundling of products… Read more →


Content Alchemy – Data, Narrative, Intelligence

    It’s surprising me how often Content is treated as an indivisible thing, instead of a spectrum of values and forms, although this probably has more to do with time constraints and the number of available characters (Hello Twitter) than any fundamental oversight. Nonetheless, it’s a crucial distinction and there’s great value to be had in recognizing specific properties,… Read more →


Mommy, What Did You Do in the Content Wars?

  Like most people, I’m a sucker for a tagline which strikes me as incorrect, and waste no time in clicking my mouse button to see how this wrongheadedness plays out in full.  To which end, I wasn’t disappointed by a recent article in UX Magazine and found myself clocking up several points of disagreement as I read down the… Read more →


The Trash Vortex of Content – On Google Panda & Textual Pong

  It’s not difficult to understand the panic caused by Panda 4.0 as its implications roll into view, and it takes out whole swathes of content from the upper echelons of Google’s rankings with the kind of brutal sideswipe more readily associated with a grizzly bear. And yet, for all the legitimate concerns and cries of pain, as a clean-up… Read more →


Content Strategy – Beyond Metrics and Towards Self-Belief

Contently’s recently published snapshot of the Marketing world, and its very modern anxieties, provides plenty of food for thought. Even allowing for the nature of the beast, it’s surprising to learn that only 9% of the industry are very confident their key metrics are effective in relation to content strategy. For which reason, it’s also instructive to look at their… Read more →


A Lean Content Strategy Means a License to Roam (Thoughts on Brand Publishing)

  Recently I enjoyed this spirited attempt to think through what content strategy means today; something I’d also been giving considerable thought to of late. The danger being, as Cameron correctly calls it, that it’s becoming little more than a catch-all term for various remits and roles, without possessing any active definition of its own (and wherever we encounter this… Read more →